If organizations don’t embrace a digital and analytics oriented strategy, their respective issue or candidate will be left behind. The rest of the world has moved on and are retraining their minds to adopt ideas far differently than before. What worked a few cycles ago (or sometimes even last year) is increasingly irrelevant to make new inroads and cause people to take action. The future resides in the hands of those who embrace new strategies.
This guide is written for those who may want to work on political campaigns, consultants who will assist these campaigns and the media who will be covering these campaigns. We will layout a general rule of thumb for the basic structure of how an issue advocacy organization should utilize technology within their organization.
In this whitepaper, you'll learn
Technology is of increasing importance to modern advocacy organizations. The private sector has adjusted to the innovations out of Silicon Valley but the public and political sectors still lag behind. Today, most of these efforts can’t compete effectively unless they structure a campaign to seriously utilize and leverage technology, data, and analytics.
Create a structure and process that engenders a good digital team
Know how to structure organization from Day 1. Learn how to build a technology team for any size issue, cause, or campaign.
Hiring tips to create an all-star team
Finding the right team is really hard for any technology organization. With this guide, you will build an organization that is more likely to attract the right talent needed for the job.
Avoid the most common and often repeated pitfalls
Don't fall for the same mistakes that other teams have done. Learn their hard lessons and create a stronger team.
Learn from the best minds in technology and be apart of the conversation
At Lincoln Network, we are trying to do something transformative: bringing transparency to the best practices to make stuff work. Built on a foundation of socratic principles, we want to fix problems and implement the best practices, regardless where the ideas come from. Its the Silicon Valley way.
Make an impact and deliver higher ROI with your digital team
There is always so much to do and too little time. Prioritizing resources is the most important thing to be successful. With this guide, we will discuss and show you what is most important and why. We will steer you away from low ROI projects.